ASUS Zenfone Max Plus(M1) – ASUS’ first 18:9 Full View FHD+ Display Smartphone with a whopping battery life – finally makes its grand entrance into the market

ASUS Zenfone Max Plus We Love Going Further
ASUS Zenfone Max Plus We Love Going Further

Pasay City, Philippines (14 January  2018) – After much teasing and speculation, ASUS Philippines could not have started the new year any better and bigger than with the arrival of the highly-anticipated ASUS Zenfone Max Plus. Aptly called the “Battery King”, the latest addition to the heralded Zenfone Max series of smartphones packs a whopping 4,130 mAh battery life and becomes the first official smartphone of the company that has an 18:9 full view FHD+ display – ultimately making it perfect for those who want uncompromising performance with long-lasting battery life.

“This is the beginning of all beginnings, and our excitement is at an all-time high with the opportunity to start the year anew with a launch as big as this,” ASUS Philippines Country Manager for Systems Group, George Su, shares. “We thank everyone who has supported us in the past years, and now, we invite you all once again for another round of game-changing innovation in the mobile industry with our latest offering, the ZenFone Max Plus!”, adds Mr. Su.



ASUS Zenfone Max Plus in Azure Silver and Sunlight Gold
ASUS Zenfone Max Plus in Azure Silver and Sunlight Gold

With its expanded viewing area, compact size, dual rear cameras, convenient face- and fingerprint-recognition security, and a high-capacity 4,130mAh battery — the signature of the ZenFone Max Series — the ASUS ZenFone Max Plus offers a class-leading combination of features designed to encompass all life’s adventures. ZenFone Max Plus has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metal design that’s ergonomic and comfortable to hold.

MAXimum Display

ASUS Zenfone Max Plus Max Display
ASUS Zenfone Max Plus Max Display

The up to Full HD+  5.7-inch full-view display in ZenFone Max Plus has an ultrawide 18:9 aspect ratio and ultrathin bezels that give it an 80% screen-to-body ratio. This allowed engineers to craft an amazingly compact and ergonomic body that’s no larger than most standard 5.2-inch smartphones.

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there’s less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.

The slim and elegant size, premium metal finish and 2.5D-curved front edges of ZenFone Max Plus make it exceptionally comfortable to hold, with significantly less bulk than a standard 5.7-inch phone. It’s available in three gorgeous colors to match the user’s style: Deepsea Black, Sunlight Gold, and Azure Silver.

MAXimum Photos

ASUS Zenfone Max Plus Max Photos
ASUS Zenfone Max Plus Max Photos

With ASUS Zenfone Max Plus(M1), photo lovers can enjoy unrivalled creative possibilities. In addition to the front f/2.0 selfie camera, ZenFone Max Plus features an advanced dual rear-camera system designed to take mobile photography to new heights. Its 16MP PixelMaster main camera is equipped with a wide, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.

The secondary 120° wide-angle camera has a 200%-wider field of view than standard smartphone cameras, allowing more scenery or people to fit in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.

MAXimum Stamina

ASUS Zenfone Max Plus Max Stamina
ASUS Zenfone Max Plus Max Stamina

The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travellers and those who need maximum battery endurance. ZenFone Max Plus has a high-capacity, high-density 4,130mAh battery that not only gives it incredible staying power, but also contributes to its unbelievably compact dimensions.

ZenFone Max Plus offers users up to 26 hours on standby, 26 hours of 3G talk time, up to 21 hours of web browsing on Wi-Fi, or up to 13 hours of video playback. Its massive capacity also allows it to be used as a handy power bank to charge other devices.

The battery system in ASUS Zenfone Max Plus(M1) features ASUS PowerMaster, a suite of intelligent power-management technologies that work in concert to optimize battery life, ensure safety and long-term performance, provide reverse-charging capability, and more. Twelve safety checkpoints — including temperature monitoring and overvoltage protection — combined with automatic maintenance settings keep ZenFone Max Plus’ battery running optimally, providing a 2X-longer average lifespan compared to other smartphone batteries.

MAXimum Security

ASUS Zenfone Max Plus Face Unlock
ASUS Zenfone Max Plus Face Unlock

ZenFone Max Plus is the first ZenFone — and one of the very few phones in its class — to feature Face Unlock, which gives users a quick, secure and convenient alternative to the rear fingerprint sensor for unlocking the phone when wearing gloves or in inclement weather conditions.



ASUS Zenfone Max Plus M1 - Gerald Anderson - Official Photo
ASUS Zenfone Max Plus M1 – Gerald Anderson –
Official Photo

Next in line to the lovely Bea Alonzo – ZenFone’s Brand Ambassador for ZenFone 4 and the ZenFone 4 Selfie Series – celebrated Filipino TV and movie actor, Gerald Anderson, joins the ASUS family as the newest face of the ZenFone Max Plus. Hailed as the Action Drama Prince, Anderson caught wind of the ZenFone Max Plus and immediately thought it fitting to his active, busy but all-around lifestyle.

“I’m very excited and happy to be part of this amazing brand and to be the exact embodiment of a smartphone that fits not only my lifestyle but everyone else’s,” the actor claimed. “I hope to give this opportunity my all and hope for everyone’s support as well.”



ASUS Zenfone Max Plus and Bundles
ASUS Zenfone Max Plus and Bundles

People can enjoy the all-in-one greatness of the ZenFone Max Plus for just PHP 11,995.00! While only on-site buyers on the day of the launch were given chances to limited edition ZenFone Max Plus jackets and Zenny Dolls, overall buyers of the ZenFone Max Plus beginning January 14, 2018, will still be gifted limited edition JBL Bluetooth Headset alongside a patented clear case and OTG cable until supplies last.

January 2018 will inevitably be more exciting as ASUS Philippines will be bringing 6 stores and 2 lounges closer to ZenFone fans and supports, making it a total of 18 Zenfone Concept Stores and Zenfone E-Lounges nationwide!

The Zenfone Max Plus is also available on Home Credit for 6 months on 0% interest.

For even more information on the Zenfone Max Plus, tune in to ASUS Philippines’ Official Facebook Page and ASUS ZenTalk Forum.

    ASUS Zenfone Max Plus (M1) Specs


    • Launch
      14 January, 2017
    • Status


    • Dimensions
      152.6 x 73 x 8.8 mm
    • Weight
      160 g
    • Colors
      Black, Gold & Silver


    • Size
      5.7 Inches
    • Protection Display Protection => Gorilla Glass is a special alkali-aluminosilicate glass shield with exceptional damage resistance that helps protect mobile displays from scratches, drops, and bumps of everyday use, It is always better to go for a smartphone with Gorilla Glass for that added protection and peace of mind.
    • Resolution
      FHD+ (1080 x 2160 Pixels) 424 PPI


    • Operating System OS => Every computer system run on a base software called Operating System (OS). Operating System controls all basic operations of the computer (such as smartphone, PDAs, tablet computers and other handheld devices). The Operating System allows the user to install and run third party applications (apps), apps are used to add new functionality to the device.
      Android 7.0 Nougat
    • User Interface UI or user interface of a device is the look and feel of the on-screen menu system. How it works, its color scheme, how it responds to button presses, all of these things are part of the user interface.
      ZenUI 4.0


    • Front Camera is able to capture photographs and usually videos, The most important characteristics of a camera are the resolution (measured in megapixels), lens focus type (fixed or automatic), higher megapixel cameras are known to capture higher quality photos, but not always a good measurement of the photos quality.
      8 MP
    • Rear
      16MP and 8MP (Dual-Camera)
    • Rear Camera Features
      , Wide Angle & f/2.0 Aperture


    • Chipset Chipset is a group of integrated circuits designed to perform one or a more dedicated functions, often with real time computing constraints, Popular smartphones are equipped with more advanced embedded chipsets that can do many different tasks depending on their programming.
      Mediatek MT6750T
    • CPU CPU (Central Processing Unit) mostly known as processors, CPU processes instructions in order to carry out certain functions that make your device operate properly. Processors are often described as the brain of computers, smartphones and tablets, Smartphones and tablets rely on processors to carry out their every task, Processors are an incredibly important factor in selecting any type of computing device, including your smartphone.
      1.5GHz Quad Core Cortex-A53 + 1.0GHz Quad Core Cortex-A53
    • GPU GPU (Graphics Processing Unit) is a single-chip processor designed to rapidly manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display, This includes things such as lighting effects, object transformations, and 3D motion.
    • RAM (Memory) RAM (Random Access Memory) is a type of computer memory that can be accessed randomly, any byte of memory can be accessed without touching the preceding bytes that allows information to be stored and accessed quickly from random locations. RAM is the most common type of memory found in computer systems, smartphones, tablets and other electronic devices.
      4 GB
    • Internal Storage Internal Storage is a data storage space (flash memory) mostly used in smartphones, tablets and other electronic devices where operating system, apps, music, photos, videos, files and other user data Is stored.
    • Card Slot Memory Card Slot is a special slot for inserting a memory card. Memory cards allow you to expand the phone's built-in memory, A memory card (sometimes called a flash memory card or a storage card) is a small storage medium used to store data such as text, pictures, audio, and video, for use on small, portable or remote computing devices such as mobile phones, mp3 players, digital cameras.
      256GB via microSD
    • Sensors Sensors are electronic components that detects and responds to some type of input from the physical environment. The specific input could be light, heat, motion, moisture, pressure and location, The output is generally a signal that is converted to use in computing systems, a location sensor, such as a GPS receiver is able to detect current location of your electronic device.
      Face Recognition & Fingerprint Sensor, Proximity Sensor & Ambient Light Sensor, Compass, Gyroscope & Accelerometer,


    • Networks
      Dual SIM(Nano-SIM)
    • SIM SIM (Subscriber Identity Module) is a small card that contains mobile network subscriber's account information. This allows the phone using the card to attach to a mobile network. The SIM card is most commonly associated with GSM and UMTS mobile networks. Moving a SIM card from one phone to another allows a subscriber to switch mobile phones without having to contact their mobile network carrier. SIM cards can also be used by a phone to store limited amounts of data, such as phone numbers and text messages.
      4G LTE, 3G HSPA+, 2G EDGE & GPRS Networks


    • Bluetooth Bluetooth is a wireless communications technology for exchanging data between mobile phones, headsets, computers and other network devices over short distances without wires, Bluetooth technology was primarily designed to support simple wireless networking of personal consumer devices.
      Bluetooth 4.0
    • Wi-fi Wi-Fi is a popular wireless networking technology using radio waves to provide high-speed network connections that allows devices to communicate without cords or cables, Wi-Fi is increasingly becoming the preferred mode of internet connectivity all over the world.
      Wi-Fi 802.11 b/g/n
    • USB
      MicroUSB 2.0
    • GPS GPS The Global Positioning System is a satellite-based radio navigation system, GPS permits users to determine their position, velocity and the time 24 hours a day, in all weather, anywhere in the world, In order to locate your position, your device or GPS receiver must have a clear view of the sky.
    • NFC NFC (Near field communication) is a set of standards for smartphones and similar devices to establish peer-to-peer radio communications with each other by touching them together or bringing them into proximity, usually no more than a few inches.


    • FM Radio


    • Capacity Battery Capacity is a measure (typically in Amp-hr) of the charge stored by the battery, and is determined by the mass of active material contained in the battery. The battery capacity represents the maximum amount of energy that can be extracted from the battery under certain conditions.
    • Placement
    • Charging